Tequila, Mezcal & Agave Spirits

Tequila, with its protected appellation of origin, is a well-established but saturated category, fueled by constant innovation and new products targeting diverse audiences. Meanwhile, mezcal, the "older sister" of tequila, is gaining momentum in both Mexico and the U.S., driven by its ancestral roots, diverse agave sources, and regional varieties. Other agave-based spirits are also on the rise, reflecting the evolving tastes of consumers and expanding the market for Mexican spirits.